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Communication and Consumption Practices
The ESPM PhD and MS in Communication and Consumption Practices (PPGCOM) trains highly qualified professors, researchers, and extension agents to work in Brazil and abroad. This is the first and only Brazilian program entirely dedicated to the study of the complex relationship between communication and consumption practices as it relates to media.
Lines of Research
- Reception theory and sociocultural contexts related to consumption in media cultures
Communication and consumption in macro-social contexts such as education, generational and class issues, and engagement actions.
- Logics of production and media strategies related to consumption
Communication and consumption in production and media strategies, including representations of labor, entertainment and digitalization of culture, and media dynamics.
The journal Communication, Media and Consumption has been classified by the Qualis system as B1 in the area of Applied Social Sciences I since 2009. It publishes high-level academic research from Brazil and abroad, and includes a trilingual digital version (Portuguese/Spanish/English) of abstracts. It is indexed in seven databases for scientific journals: Revcom, Latindex, IBICT/ Seer, Sumarios.org, LivRe, EBSCO, and Univerciência.
The annual International Conference on Communication and Consumption (COMUNICON) combines the Binational Meeting, the International Symposium, and the Meeting of the Communication and Consumption Working Groups (WGs). It is a venue to discuss communication and consumption in their multiple interfaces.
Rose de Melo Rocha – PPGCOM Coordinator
+55 11 5085-4689
The ESPM PhD and MS in International Management (PMDGI) in São Paulo recruits top candidates from Brazil and abroad. Our consistent investment in research ensures the quality of our teaching staff, who maintain an important presence in Brazilian and international scientific forums. The program offers excellent integration among the areas of research, coursework, government-funded research groups, and individual research projects.
Lines of Research
- Strategy in International Management
Research in this area focuses on the internationalization strategies of companies, including planning and structuring of international functions, the role and strategy of subsidiaries, and the relationship between subsidiaries and the parent company. It also focues on competitiveness factors in multinational companies, the internationalization process and evolution of international organizations, and the strategies of multinational companies related to activities such as innovation and sustainability.
- Marketing in International Management
Topics focus on the international dimension of marketing, including marketing management at multinational companies headquartered in Brazil and elsewhere, knowledge transfer at multinational companies, and consumer behavior in different countries and cultures. Other topics include the construction of the Brazil brand and how it affects marketing activities and marketing management in key international sectors such as international agribusiness, franchising, and retail.
InternexT, ESPM’s electronic journal of international business, is an important tool for academic discussion of issues related to the development of international management in Brazil. The journal brings publication of research and analysis in the field, and provides space for researchers, professors, and undergraduate and graduate students interested in this theme. The journal is evaluated under the Qualis system.
The annual International Symposium on Business Administration and Marketing is sponsored by ESPM. It brings together business professionals and scholars to discuss issues related to the internationalization of companies. The ESPM Conference on Business Administration occurs simultaneously with the Symposium, and is an international event with a call for papers, a double-blind review assessment, and the presentation of papers in discussion sessions.
Thelma Rocha – PMDGI Coordinator
+55 11 5085-4659